LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Mastering the Art of the ‘No’ in Entrepreneurship
As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.
Entrepreneurial Lessons from an Erupting Volcano
Last May I was on my way to Uganda for an epic Wayfinders trip, and everything that could go wrong, did.
From Business Sale to Brand Rebirth: The Julie Ellis Story
After co-founding the wildly successful Mabel’s Labels and then selling the business to a major industry player, Julie wasn’t prepared for the emotional rollercoaster post-sale.
From Tech Entrepreneur to Life Coach
Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.
Is your business worth dying for?
Discover how contemplating life's ultimate question can transform your business approach and inspire a deeply fulfilling professional journey.
Mastering Personal Branding in Seconds
We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.
Branding Your IP
Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.
Why I Value Working with Men
In a recent conversation, I jokingly said, "Maybe I should only work with men." The comment was light-hearted, but it led me to a serious reflection.
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
Strategic Exit Branding
How to leverage real estate tactics to elevate your business value before you sell. Does your brand reflect the true worth and potential of your business? If not – you are leaving money on the table.
Unlocking Business Value: The Art of Branding to Sell
When it comes to positioning your business for sale, your brand is a strategic tool and not merely superficial. It plays a key role in elevating your business, and ultimately, attract the right buyer for a premium sale.
From Twitter to X.com
Elon Musk's audacious decision to rebrand Twitter as X.com may be polarizing, but it highlights his visionary ideas and long-term thinking.
Transforming Doubt into Clarity
As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!
Shifting Gears
My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.
I had to adapt or not drive. I chose adapt.
You: The Secret Ingredient to Your Brand's Success
Want to know why your personal influence matters? Integrating and bringing more of YOU into your brand will help you amplify your business, express your thought leadership and magnetize the right clients.
Reimagine Retirement
Retiring at 60 or 65 isn’t the only option these days. For many entrepreneurial types, the sentiment seems to be moving towards the idea of living life and enjoying the entire journey, not just waiting for the euphoric day to come when you can retire and never work again.
The Dangers of People Pleasing
Stop sabotaging your brand and start making a big impact. In this blog I share the top three reasons why people-pleasing is a roadblock to success, and how embracing your authenticity can lead to a powerful, authentic brand.
Do You Know Your ‘Why’?
Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.
From Fast Food to Entrepreneurship
As a teenager, one of my first jobs was working at McDonald's and I loved it! It was a fun job with great co-workers, and I loved making my own money. What I didn’t know at the time, was the lasting impression it would make on me.
Building a Legacy Brand
Let’s explore what legacy branding is, how to intentionally create one, and why it's important for founders, change-makers, and thought leaders who want to leave a lasting impact on the world.