Think First. Design Later.
It takes way more than just being really good at what you do to start and run a successful business. To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what’s in it for your customers, and why they should hire you over the other guy. In Brand Chemistry, Laura Beauparlant shares her proven Brand Camp formula for achieving clarity and focus. No matter where you’re at now, you canbuild a brand that allows you to become a happier, more fulfilled and prosperous business owner.
“If there’s one book that all small business owners and entrepreneurs should read this year, it’s definitely Brand Chemistry. In this book, Laura Beauparlant walks the reader through each step of her formula for creating an unforgettable brand. The reader benefits from her years of experience as an entrepreneur and designer, so they are able to do the reflection and work to pinpoint what makes their company and brand stand out in today’s busy marketplace. This book will inspire, motivate, and guide anyone who is either creating or re-imagining their company’s place in the world.”
Céline Williams, CEO and Chief Strategist, revisionary
WHY BRANDING MATTERS
Brand chemistry is like the spark in any good relationship. With it, you intentionally create your brand so that it will be enticing to the very customers or clients you want to attract. It’s also about synthesizing your vision — allowing you to capture the hearts — and wallets — of the right people.
SO MUCH MORE THAN A LOGO
When I introduce myself and tell people I’m the founder of a branding and design firm, I often get this response: “Oh, so you design logos.” Well, yes, we do design logos, but our work goes much deeper than that. For a concept that’s talked about so often, branding is still widely misunderstood. So let’s start by clarifying exactly what a brand is.
Your brand is so much more than a logo. It encompasses every interaction people have with your business, including the way you answer the phone, the quality of the products and services you offer, and how you represent yourself in person, in marketing, and on social media.
In other words, it’s how your company is perceived—which is shaped by the way you do business. It’s how you make your customers feel and how you “show up” in the market—and the world.
Your brand is not what you sell, it’s how you sell it.
How you express who you are (through your logo, words, photographs, and colours), plus how you make people feel (for example, valued, listened to, understood), plus the benefits of your products or services—all three of these factors combine to create your brand.